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Introducing our video platform (CMP)

A better way to monetize video content

Our publishing software, Content Marketplace Platform (CMP), introduces a new way to create low cost, paid video channels. It's especially suited to building profitable channels from good, but hard to monetize, videos. Collections of instructional, news, and special interest videos are examples of the kind of valuable content that publishers have found notoriously difficult to turn into profitable businesses - before CMP.

Our platform enables publishers to combine premium content into affordable, well-edited channels and pay providers and affiliates based on actual subscriber usage. Think VOD (video on demand) meets FinTech (financial technology).

Here's a good article on video channels from eContent Magazine:

"The Winning Formula for Newspaper and Magazine Profitability"

What makes Content Marketplace Platform (CMP) unique?

diagram

Publishing platform for creating paid subscription video channels.

Makes streaming instructional, special interest and news videos profitable.

Publishers can combine independently-owned videos into well-edited channels, inexpensive to build, run and market.

Financial service for paying content providers, editors, and affiliates based on actual subscriber usage.

Competitive landscape - video streaming models

logos

1) All-you-can-eat subscriptions
(mainstream entertainment)
Netflix, Hulu, Amazon Prime

logos

2) Item by item purchasing
(store model)
iTunes, Amazon

logos

3) Free, advertising model
(ad-sponsored)
Google’s YouTube

Content Galaxy logo

4) Targeted, all-you-can-eat subscription channels
(independent publishers aggregate related material)
Content Galaxy’s CMP, instructional web sites


Subscription sites for streaming instructional video are succeeding.

various subscription video websites

Computer instruction
lynda.com ($25/mo.)
pluralsight.com ($35/mo., $300/y)
totaltraining.com ($25/mo.)
Financial advice
realvision.com ($180/y)
General education
masterclass.com ($30/mo., $180/y)
curiositystream.com ($3/mo., $20/y)
Martial arts
ufc.tv ($10/mo.)
mginaction.com ($25/mo.)
Music instruction
jamplay.com ($20/mo., $160/y)
Poker instruction
upswingpoker.com ($50/mo., $500/y)
Yoga workouts
gaia.com ($12/mo., $100/y)
grokker.com ($15/mo.)
yogaglo.com ($18/mo.)

Basic model: content providers and subscribers

Micro-commerce: all-you-can-eat subscriptions; rapid crediting of micro-payments.

diagram

Publishers own the channels and subscriber lists

No need to maintain an infrastructure or make advance payments for content.

Affiliates embed links to content

Web sites can incorporate videos with no programming or loss of “stickiness”.

Affiliate links added to any page – with no code

webpage with video button

Editors work for publishers, adding value to content

They help attract, select, present, and organize a body of high quality videos.

diagram

Senior and Primary Editors

Senior Editors are often industry figures that add value through name recognition.

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How subscription revenues are divided

1) Fixed payments taken out at the time a subscription is purchased.

2) Remainder goes into compensation pool to be divided daily based on usage (relative viewing times).

diagram

First video channel launched

tai-chi

Tai Chi and Martial Arts Videos

Proof-of-concept sports channel (self-published)

Subscribers pay $29.95 per year to stream everything on the channel.

Content from a dozen experts, including full DVDs and exclusive videos from private collections

A dozen affiliates with links on their web sites

Facebook page

Why not YouTube?

No support for reducing costs by sharing subscription revenues with content providers, affiliates and editors.

YouTube revenue is not enough.

YouTube takes about 45% for subscription channels.

The ads on YouTube are widely disliked.

Case Study:

How can CMP video channels make the Internet profitable for magazine publishers?

 

A solution for traditional print publishers for the Internet dilemma

The Problem: 1

magazines

Since the dawn of the Internet, most print publications and instructional DVDs have not been able to make money via online content.

The Problem: 2

magazines

 

Each magazine has built a web site, adding enormous work and cost, for very little return.

Online advertising is not profitable and does not even offset the cost of running the website.

What if...

diagram

…there were an efficient way for magazines to leverage all that knowledge and fan loyalty to carry videos that people would pay to see?

CMP can be...

diagram

 

the basis of a service that allows publishers to develop their own paid video channels with minimal expense and risk.

Magazines can rely on their known experts to draw in readers AND viewers.

magazines

A CMP-based publishing service can empower traditional magazine publishers to generate substantial revenues from online content.

magazines

Content Galaxy has built a better mousetrap

diagram

Incorporating content of independent providers

Encouraging and supporting affiliate web sites

Metering and reporting on subscriber usage

Subscription expiration and renewals

Payment processing

Preparing and streaming video to different devices at varying network speeds

Securing content and subscriber data

Successful content aggregation through a transparent service, not easily gamed, that appears fair to all participants .

Contents

  • Introducing our video platform
  • Blockchain Billing Service
  • Will video kill newspapers and magazines - or save them?
  • Business case for video platform
  • Make money being a content provider, affiliate or publisher
  • Why not YouTube?
  • About Content Galaxy

News

  • WhatsNewInPublishing
    June 25, 2019 - Q&A: Content Galaxy, helping publishers create subscription video channels
  • StateOfDigitalPublishing
    April 18, 2019 - Revolutionary promise of blockchain and video-on-demand
  • eContent Magazine
    Mar 27, 2019 - Winning formula for newspaper and magazine profitability
  • CommPro
    Jan 29, 2019 - Video can make editorial work profitable for publishers

  • Blockchain Billing Service

  • Will video kill newspapers and magazines - or save them?

  • Business case for creating a video service based on our video platform

  • Make money being a content provider, affiliate or publisher

  • Why not YouTube for profiting from streaming?

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