Business case for our video monetization platform
Profitable streaming with Content Marketplace Platform
Content Marketplace Platform (CMP) is Content Galaxy's new kind of web hosting platform.
It is the core of our software-as-a-service for enabling publishers to aggregate content from multiple sources
and build video channels that are both profitable and affordable.
For the first time, publishers have a practical way to pool independently created videos into well-edited,
flat-priced subscription channels and pay providers based on actual subscriber usage.
Case Study:
How can CMP video channels make the Internet profitable for magazine publishers, for example?
A solution for traditional print publishers for the Internet dilemma
The Problem: 1
Since the dawn of the Internet, most print publications and instructional DVDs have not been able to make money via online content.
The Problem: 2
Each magazine has built a web site, adding enormous work and cost, for very little return.
Online advertising is not profitable and does not even offset the cost of running the website.
What's the problem being addressed?
Many people and organizations with great videos have found no way of earning more than pennies by streaming them.
Even with lots of fans and large, enthusiastic communities of potential consumers,
publishers and content providers have found that they can't make a profit with any of the current services for monetizing videos.
At the same time, a growing number of print media outlets, especially magazines and newspapers, are looking at video as a way to boost their revenues.
Our video platform makes streaming easier and more lucrative for both content providers and aggregators.
What if...
…there were an efficient way for magazines to leverage all that knowledge and fan loyalty to carry videos that people would pay to see?
CMP can be...
the basis of a service that allows publishers to develop their own paid video channels with minimal expense and risk.
Magazines can rely on their known experts to draw in readers AND viewers.
A CMP-based publishing service can empower traditional magazine publishers to generate substantial revenues from online content.
How are the channels different from the usual?
For example, imagine if Golf Magazine created a CMP channel that combines instructional and competition videos from golf experts.
Each would be paid a portion of the pooled subscription revenues - based on metered viewing.
Then, audience members could buy a subscription that revolves around the sport, as opposed to a particular golf pro or tournament.
And each of those experts could incorporate their own videos within their own web sites and receive payments for any viewing or subscription sales.
Importantly, the system of payments and the formulas would be transparent and auditable, i.e. not merely dependent on trust.
Why can channels grow quickly?
Viral growth is made possible by CMP's unique affiliate mechanism - a simple system of links for "embedding" videos.
Affiliate links can be added to any page – with no code.
Signing up and viewing videos requires only clicking a simple link that includes the affiliate’s ID.
The videos appear to play within the containing web site.
There’s no loss of “stickiness” for sites that embed these links, and the web site can be extended with videos of the site owner’s choosing.
What does all this mean for consumers and content owners?
Channels hosted by a CMP service can be a great deal.
Subscribers get a large, organized selection of high quality videos at a good price - without ads.
At the same time, authors and publishers get a better way to earn money from their digital content,
especially news, instructional, and special interest videos.
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Contact us
if your organization is considering building a video subscription service or extending an existing system.
We'd be glad to discuss how we can help.
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