Make money as a content provider or affiliate

Become a publisher and build a profitable video channel

We offer a publishing platform for creating money-making video channels from good, but hard to monetize content. Our novel subscription model helps publishers pull together growing collections of news, special interest, and instructional videos from multiple independent sources. In this way, publishers can gain loyal subscribers, reduce marketing expenses, and increase profits.

Creating a successful channel, for anyone but a well-funded superstar, requires a business model that is attractive to many parties at the same time. We supply a web service with a unique monetization model that supports trustworthy revenue sharing based on metered subscriber viewing. This enables the publisher's interests to be aligned with those of the other channel participants: content owners, editors, and affiliates.

Our blockchain-based approach can significantly reduce the risk and expense in acquiring, editing, and selling content. For example, the publisher is freed from the requirement of up-front purchasing, while the content provider is assured of fair payment. This makes it practical for a relatively small organization to become a highly profitable publisher, combining desirable videos from multiple independent sources into inexpensive, engaging video collections.

So, exactly how does a publisher make money?

For example, let’s assume that you are an expert in the channel’s subject, own or have access to a relatively small amount of good video content, and either have some staff or are willing to do any final video editing and word-smithing work needed. As the publisher, you would get paid four ways:

1) Content provider usage commission

First, there is payment for content viewing of the publisher’s own videos originating from ANY web site, including the publisher’s own. Authors retain their intellectual property rights and are paid based on relative viewing time. The content provider usage payments are calculated daily based on each subscriber's total viewing pattern, and "micro-payments" from the compensation pool are credited every day for the life of the subscription - regardless of whether any clicks were done on that day.

2) Publisher's share

Second, the publisher’s share is paid regardless of where the subscription is sold, and it is also distributed at the time of sale. The publisher’s share depends on whether or not an affiliate sales commission was needed for the sale. Our streaming service NEVER takes an affiliate commission but always tries to assign it - if the referrer URL includes an Affiliate ID.

For example, assuming that the publisher is doing the editorial work, we might propose a formula that results in the publisher getting an 18.75% share when the streaming service directly makes the sale (no affiliate) and 13.75% share when a 20% affiliate commission has been paid on the sale.

In other words, when the publisher’s web site makes the subscription sale, the publisher would immediately credited with a total of 33.75% of the sale.

This arrangement leaves 41.25% in the compensation pool when the sale is made through an affiliate link and 56.25% in the compensation pool for the content owners when there is no affiliate. For each subscriber, the compensation pool payout is divided into 365 (or 366) equal segments (for a one-year subscription) and payments are credited daily based on relative usage from the beginning of the subscription to that day.

3) Affiliate sales commission

Third, any subscription sale made from the publisher’s web site, social media post, or email campaign results in an immediate affiliate commission to the publisher (20%). (We detect this based on the Affiliate ID being in the link as a request parameter.)

4) Affiliate usage commission

Finally, any subscriber viewing that is done through one of our standard video links (with the publisher’s Affiliate ID) is paid 20% of the commission that the content provider gets from the compensation pool for that usage. So, if the publisher has a good web site, he should be collecting from both sales of subscriptions and viewing of videos by subscribers.

No credit card processing, transcoding, streaming, or storage charges

We host your videos through links that make the videos behave like they are embedded in your web site. We handle credit card processing, video transcoding and streaming for different devices and line speeds, protecting your videos while providing one-click logon through Google and Facebook and dividing up the gross subscription revenues with transparency.

Our share can be a flat percentage of subscription sales - if you do the organizing and editing of your videos and are responsible for getting the word out. We take the gamble of providing the actual resources at no charge to the publisher. (Please contact us for details.)

Initial subscription pricing recommendations

For the initial channel, we recommend starting out charging a low, yearly subscription price, with NO automatic renewal. ... This enables us to discard credit card info immediately. Also, users really appreciate not having to wonder what they have to do to cancel. (Month-to-month charges encourage churn, as users get reminded repeatedly of the expense and ask themselves if they still want the channel.)

Over time, as more good content gets added, the subscription price can be raised incrementally, (grandfathering in any subscribers at an older rate who renew before their subscription is up). Then, the publisher might consider alternatives, such as splitting out additional channels (again grandfathering in current subscribers.

"FinTech" meets video on demand

Experts who produce great content want to be compensated, and they should be. Our model enables all-you-can-eat subscriptions with rapid crediting of micro-payments to content providers. We make it cheaper to acquire, edit, and market video at a price that's affordable to customers. Finally, large-scale micro-commerce in video streaming can be practical and lucrative.